Tuesday, November 29, 2011

Science Going Pink: Marketing to Girls

Why is it when marketers exaggerate the female in female and the male in male; the only outrage is pointed at the girls. Just being girlie when you are marketing to girls should not be labeled sexist.

By saying that by making science girlie we are being anti-science or anti-girl means there is an inherent contradiction between the two and that is highly sexist.

How not to market science to girls

 

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